Experimental type
Goal: To create type and incorporate it into the real world, environment, and surroundings. Chosen word must be created from material that reflects that of the definition of the word, correlation, relevance, and so forth.
Concept: "Fight like Hell"
“To use all of one's power or effort to fight against something.”
Bringing awareness to mental health concerns and the silent,
yet powerful fight that many face every day and night.
Schematics
Short Process Video
Credits:
Inah Marie Mangahas (art director)
C.J. Nicdao (videographer)
Jack Manalo (photographer)
Andrew Caballes (photographer)
William Gordo (Stunt man)
