Part 2
Lego brochure / brand book design
Lego brochure / brand book design
For the second part of the project a 32 page Lego brochure was designed to explain the benefits of Lego to the parents of 5 year old children and upwards, to help present the brand values and separate Lego from other construction toys on the market.
A simple fun illustration style ran consistently throughout the brochure, whilst also presenting the benefits of playing with Lego. The brochure would be displayed in shops to be picked up for free.
Full Lego brochure / brand book design
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View Part 1 - 'when i grow up' Lego poster campaign.
