TetraLabs required a rebrand of their company to focus on more refined target audience segments. They needed to create a look and feel of a luxury lifestyle brand, while maintaining the clinical, trustworthy reputation they have built over the years as a leading concentrate company. In an effort to maintain this equity and elevate the brand, a new logo was designed and pitched, as well as a series of packaging design studies, to help the company evolve and maintain leadership in a competitive and growing industry.