Traci's Place: Kesslers Hot Smoked Sausage
This project was created for advertising a featured item sold at a large local fair. It was utilized on social media and on-location.
I pulled the deep red from the sausage image to both convey "hot" and work with the color palette of the photograph in a contrasting way, as not to wash the photo out or lose the background impact. Utilizing different typography techniques for different adjectives gives the piece visual interest while communicating the qualities of the sausage.
