The research was complicated as the present webpage was not working, customers had to call to buy the product. That made customers to have a phone call which in the surveys and interviews we discovered they disliked very much; instead of making the purchase directly on the website.

Because of this I had to apply a few deliverables to find out what the customers really needed, also added interviews, surveys, design sprint and finally a user testing, to get a final and five star product.

 

Here you can read (excuse the hand writing lol when the brain is working you have to try to write faster than your thoughts) every question I made to myself about what the business/product needed and to the user to get in the path to overcome the project.

Some Workshops were made...