拉勾2019日历 / calendar



  • LAGOU Calendar, 2019

    Although the traditional "calendar" has gradually lost the role of transmitting information, 
    each brand will still rack their brains to innovate every year, and its new role has become a "communication" tool between the company and the user, like the Mid-Autumn  Festival's mooncakes, and the Dragon Boat Festival’s dumplings, are full of creations.

    In order to make users feel different every day, 365 different themes were collected on the design of the inner page to “tear”, and tear off one page, pass one day; in addition, the oriental traditional calendar was retained. The "Lunar Calendar" and "Fortune" (marriage and funeral, moving, etc.); in addition, the "Lunar Calendar" and "Fortune" (marriage and funeral, moving, etc.) which were unique in oriental traditional calendar was retained; I designed 12 sets of figures with 1-12 Arabic numerals in the transition page between months to take over the old month and start a new month;

    The cover of the calendar is designed with the line drawing of the English name of the “LAGOU”; and the large-format text of the back cover is the way of communication between the brand and the user, each copy is different and the content is random.





  • 2019,拉勾日历。

    虽然传统“日历”已经渐渐失去了传递信息的作用,但是每家品牌还是会绞尽脑汁去创新,慢慢其新的作用就变成了企业与用户间礼尚往来的“交流”工具,和中秋的月饼、端午的粽子一样,花样百出。

    为了让日历的使用者感觉每天与众不同,在内页的设计上采集了365条不同主题的文案用来“手撕”,撕掉一页,过去一天;除此之外,保留了东方传统日历中的“农历”和“运势”(婚丧嫁娶、搬家出行等等);月份之间的过渡页以1-12阿拉伯数字设计了12组图形,用来承接旧月份、开启新的月份。

    日历的外包装封面以“LAGOU”品牌名的英文字母设计的线条图形,封底大面积文字是品牌方与用户“互相吐槽”的交流方式,每一份的文案都不同,内容随机。


    Client:Lagou Inc
    Design:@行行珂
    Copywriting(collection):Hunk、Maggie、June
    Photography:YNK.lab、阿兰、书影
    Print :Jinghua Beijing