My work: strategy, signature, copywriting.
(Designer - Diana Carmo)
Briefing: Olivier Avenida, one of Lisbon´s fine-dining references, needed a brand restyle to go with a more contemporary decor and menu.
Insight: Chef Olivier is both known for his cooking skills and for being temperamental, a kind of "bad boy" of Lisbon´s gastronomy scene.
Idea: We created a new signature - "attitude cuisine" - and restyled the logo to represent Chef Olivier´s attitude. The restyling was presented in menus, press kit, ads, inauguration invitations and social media posts.
