Focus: Online Community Country: USA Year: 2011 Agency: Hyperakt
Voices of Youth is a UNICEF global initiative that aims to give young people, ages 10 to 25, not a just a place to voice their opinions on but to learn about topics like major social issues, such as the environment, HIV and AIDS and human rights. A new identity for Voices of Youth has been designed by Brooklyn-based Hyperakt.
The new Voices of Youth brand visually invites youth to share and connect about the critical issues impacting their lives. Vibrant, rich illustrations transcend language and cultural differences and clearly articulate everything the platform has to offer. The versatile new brand radiates with the optimism and openness UNICEF hopes to nurture in the global citizens of tomorrow.
After the Voices of Youth brand launched successfully, it expanded to encompass three new youth empowerment programs: Connect (which promotes communication between children), Citizens (which hosts a discussion of social media safety and ethics), and Maps (which gives children the tools to create interactive GIS maps of their communities and the world). Sustaining a strong relationship to the core brand, the design maintained the speech bubble for each new program, and paired it with a unique icon, typographic lockup and color palette.
