SRH (Sun Risers Hyderabad IPL Team)
An IPL team today changes their advertising strategy every year to keep up with the audiences levels of excitement. To keep up with requirements we came up with 3 sets of advertising strategies, the first during the Pre-Auction of players and the other during the Auction and finally for Post-Auction. Last year the design language was a bit haphazard with edgy graphics accompanied by a dark treatment to the brand colours. So this year the brief was to make it more clean and sophisticated.
As an art director of this project, my team and I started with exploring concepts associated with their core brand values & colours. We worked with complementing the iconic SRH Orange with a striking and sophisticated white while keeping the fonts selection as edgy as possible.
Client - SRH (Sunrisers Hyderabad)
Art Director - Ranjeeta Rani Lenka
Designers - Ashish Thomas (During and post Auction) & Shweta Keerti (Pre- Auction)
Pre Auction Layout
Other design layout exploration for Pre Auction
During Auction & Post Auction Design Language
We incorporated the wing element from the SRH Logo into the designs giving it a powerful and bold look.
The Wing was simplified a lot to complement the modern and energetic look of the designs.
Other design layout exploration for Auction and Post Auction
