DARI SECANGKIR KOPI
Tahun 2016 waktu Pras sedang tinggi-tingginya bermimpi tentang kopi. Eksperimen dia waktu itu adalah home-made cold brew coffee. Hampir belum terdengar tren waktu itu. Kami berkumpul di rumah kontrak Asrikaton. Oky berkarya dengan mimpi seni keramik bakarnya, Fair dengan mimpi Kopi Rahayu. 2 bapak beranak 1, meracun lajang yang brilian untuk merealisasi mimpi. Ini mimpinya Pras.
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FROM THE CUP OF THE COFFEE
By 2016 was the time Pras in high above all dream about coffee. His experiment that era was home-made cold brew coffee. There had not heard about the trend yet. But it was his dream. We rounded in a rent house of Asrikaton. Oky created a dream of handmade pottery art, Fair with his Kopi Rahayu. 2 dad with a son, luring their single brilliant comrade to make his dream. This is Pras' dream.
SEBUAH NAMA Sist Ellie Widjaya
Permintaan Pras sederhana, "Tulisan aja, Git. Biasa tapi enak diliat."
Dari beberapa typography, Pras paling cocok sama yang tipe ini. Playful tapi klasik katanya. Aku agak lupa Pras waktu itu jawabnya apa, tapi nama Sist Ellie Widjaya berarti sesuatu yang penting buat dia. That romantic side of him, huh?
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THE NAME Sist Ellie Widjaya
Pras has this simple request, "The lettertype, Git. The ordinary kind but easy on the eye."
From several typography, Pras liked this one the most. Said it to be playful yet classic. I kind of forgot how he had answered, but the name Sist Ellie Widjaya meant something precious to him. That romantic side of him, huh?
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LOGO DEVELOPMENT
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COLOR PALETTE
Pras gave me freedom to play on the illustration style and palette. So, I go with these watercolor brush type and the colorful colors. He went with the red, btw.
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PACKAGING CONCEPTS
Kopi cup ini adalah online yang akan diantar langsung ke tempat klien. Jadi nggak ada 'tempat nongkrongnya", sedia kopi aja konsepnya. Karena emang racikan kopinya juga istimewa. Pras sudah bawa mimpi kopi ini dari semenjak dirinya masih rantau di Australia.
Pras nggak mau dirinya tampak. Dia kepingin teman-teman yang kasih dia support untuk 'do something' yang tampak dominan di label nanti. Ceritakan tentang Oky, tentang Fair dan rumah ini–dari situ kopi ini lahir, kurang lebih gitu katanya. Jadi masuklah keramik IAC punya Oky dan Fair dengan Kopi Rahayu.
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These online coffee cups would be delivered to the client directly. So there would not be 'offline store', ready made coffee is the concept. Coz the coffee blend is especially rare. Pras had been carrying this coffee dream since he took the road to Australia.
Pras did not hope to show himself. He wished for his comrades who had supporting him to 'do something' to show instead on the label. Told about Oky, about Fair and this house–there where the coffee came to life, as he said more or so. Thus, came Oky's IAC ceramic and Fair's Kopi Rahayu.
Client: Pras Amy
2017 Malang, Indonesia
