CHALLENGE:
Condom is usually associated with a monotonous and compulsory routine than a secret ingredient that adds flavor to people's intimate times.
IDEA:
We create the Surprise Love Box - a box of assorted LifeStyles condoms that gets people excited, discovering what they'll get during the intercourse, whether it's strawberry scent, ribs, dots or perfomance enhancer.
The box is also expected to drive trial on all varieties that LifeStyles has to offer.
