SHUR - ceramic brand identity

  • SHUR – is a personal brand of a ceramic artist from Kharkiv, Ukraine.
    The task was to create both name and visual identity that will be simple and modern but at the same time will link to the past. 

    The main source of inspiration for type design became Renaissance. Strict and discreet serif typeface is boldly combined with contemporary grotesque. It describes SHUR philosophy – classical forms and techniques are redefined in contemporary style. 
    For photoshoot was chosen analogue technique as the symbol of naturalness and the uniqueness of each product.
    Graphic Design & Photography – Oleksandr Lykhohrai.

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