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HEMA - Alles kan met Kerst

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Film


HEMA – alles kan met Kerst
ONLINE COMMERCIALS

We didn’t want to make the usual feel good Christmas commercial. There’s more to it than seeing the family and getting stuffed like a turkey. It’s a time where you can do anything and go crazy.

We took the classic Christmas products from HEMA and presented them in different light. We made a fashionable tuxedo jacket with wrapping paper and got our favorite Chihuahua a new shiny leash. We ate oliebol flavored ice cream and created the most badass Christmas mohawk ever! You see, during Christmas everything is possible.









HOW IT'S DONE
behind the scenes



color handmade studiomals setdesign props minimal craft
color handmade studiomals setdesign props minimal craft


color handmade studiomals setdesign props minimal craft






color handmade studiomals setdesign props minimal craft


color handmade studiomals setdesign props minimal craft


color handmade studiomals setdesign props minimal craft
color handmade studiomals setdesign props minimal craft



CREDITS
Client : HEMA
Production : Shop Around
Concept + Direction : Studio Mals
Craft : Studio Mals
D.o.P: Encrite
Edit + Post production: Bob Embregts
Grading: Studio Mals + Bob Embregts
Music: Bart van der Elst
Sounddesign : Elephant Ears

Craft assistents: 
Adrianus Kundert
Lotte Cremers

Talent:
Matthias Egelkraut
Jentel Nout
Lotte Cremers
Martin van der Molen
Hector the Chihuahua


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HEMA - Alles kan met Kerst
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