Volkswagen Bettle campaign
Print campaign
Brief
This VW ad was created to illustrate the sexier, more aggressive new 2012 Beetle. The Millennium Bug maintained an iconic and innocent look. They were not particularly fast and they were fun looking rather than sexy. The new VW Beetle is a stride in a new direction. While maintaining it’s old school features, it is a combination of VW heritage and speed. It will outrun any of its predecessors with minimum effort thereby earning the line “No more Mister Nice Guy”.
VOLKSWAGEN
