Client:
Getaway magazine.
Objective:
To get the most skeptical of travelers, who doesn't necessarily like taking a chance on the unknown, interested in traveling to Chile – South Africans.
Insight:
In terms of geography, culture and cuisine, Chile is one of the most diverse countries in the world. Therefore, Chile has a wide range of offerings that actually does cater for everyone.
Concept:
The perfect paradox.
