「海晏河清」正山堂X国家博物馆 正山小种红茶包装设计
"Hai Yan He Qing" Zhengshantang Tea Packaging
「海晏河清」是联合中国国家博物馆馆藏资源为正山堂品牌设计的茶叶包装设计。
设计元素提取自国博藏品“海晏河清尊”，并将其进行现代化演绎和扩展。
纹样上丰富了燕子的姿态与枝叶花卉的生长动态等，运用在茶叶外盒、罐体、内袋以及礼袋部分。
包装内部设计了海晏河清尊主题书签，以此向大众介绍国博的优秀藏品。
整体包装配色以及材质，既能让使用者联想到藏品，也更加符合正山堂的品牌气质。
希望将国博优秀的馆藏文化融入到现代生活中。
设计元素提取自国博藏品“海晏河清尊”，并将其进行现代化演绎和扩展。
纹样上丰富了燕子的姿态与枝叶花卉的生长动态等，运用在茶叶外盒、罐体、内袋以及礼袋部分。
包装内部设计了海晏河清尊主题书签，以此向大众介绍国博的优秀藏品。
整体包装配色以及材质，既能让使用者联想到藏品，也更加符合正山堂的品牌气质。
希望将国博优秀的馆藏文化融入到现代生活中。
This is a work that I cooperate with one of the most popular Chinese tea companies Zheng Shan Tang and the National Museum of China. I designed the package of a gift box for superior quality black tea. The elements of the design come from an antique bottle provided by National Museum of China.I separated the characters and objects from the antique and turned them into packaging design.
In the pattern design , we enriched the posture of the swallow and the growth of the flower of the foliage, and applied it to the tea box, the can body, the inner bag and the gift bag. We designed a special theme bookmark inside the package to introduce the excellent collection of the National Museum to the public. The overall packaging color and material can not only remind the user of the collection, but also conform to the brand temperament of Zheng Shan Tang. We hope to integrate Guobo’s excellent collection culture into modern life.
#The works are prohibited from commercial use without permission！
