Smart City for A2A was realized with a fresh and smart layout. The page opens with a scrollable preload that allows the user to navigate through the interview with the protagonists and a textual introduction. At the end of this step, the long-form starts with a full-screen illustration representing the city of the future. All three chapters of the long-form have the same structure composed by a text, an illustration and two details of the chapter.

There is a form always present on the page with a structure similar to a chatbot that highlights the use of IoT and communication through technology. At any moment the user can fill the form and based on the given answers the system will give back one of the four profiles: Technology citizen, Sharing citizen, Green citizen and Connected citizen.