YOU MAY LIKE SAVINGS

But you have not realized yet!

Brief:

World Savings Day is a special occasion for ING Bank Türkiye and it’s registered global initiative THINK FORWARD INITIATIVE. The special day refers to the importance of smart financial choices because life is full of financial decisions and people have to find out how and why make certain ones.

Under this circumstances we need to empower people to make better financial choices.

Solution:

To tell this smart financial choices to the white collar target audience, we find a way that shows favourite consumer preferences of white collars. We tell three different stories about;

-The New Coffee Wave that is the art of making coffee at your own.

-A brand new mouth-pleasing application: BRING IT

-The New Transportation Trend that removes the traffic jam.

Three different stories are told as if these are real trends and mobile applications. In fact these are smart ways to make savings about drinking coffee, having lunch and driving your own car.  

Client: ING BANK Türkiye

Agency: Voden Leo Burnett

Production Company: Lunapark Film