In honor of National Best Friends Day on June 8th, Claire’s launched a week-long digital campaign encouraging girls to share stories about their friendships and make new ones. Most of the content lived on Facebook, and centered around girls sharing the World’s Greatest Friendship Bracelet, a digital friendship bracelet that wove its way through their networks of friends. Other fun shareable images included eCards and a friendship yearbook. I designed and illustrated all of the BFF day content. Overall, the images were liked over 5000 times and shared 941 times.