VINCI TOPONDERWIJS - visual branding
Vinci toponderwijs is an organisation that offer children from disadvantaged neighbourhoods extra tutoring after school hours. They pick out the children with greater potential and give them the opportunity to attend to a better education in the future.
During my internship at brandmerk, I, together with the Art Director, was responsible for the entire branding of Vinci Toponderwijs. I also got the opportunity to think conceptually before the design phase.
Vinci is looking for the children with a little bit more potential, the logo is therefore based on pieces of a diamond. The colours that a diamond reflects in the light are incorporated in the logo, which also stands for the diversity of different cultures within Vinci toponderwijs. The diamond pieces represent Vinci's different skills that come together.
