Allan Gray 

True Rewards take time - Outdoor Campaign

Many South Africans are not familiar with the benefits of long-term investment. We impulsively spend our money on momentary fulfillments,  instead of saving it for the day we might need it. 

We  created a series of outdoor posters to remind South Africans of the importance of saving money today for a better tomorrow.  

Loerie: Campaign Bronze

Creative Circle: Third Prize 

Agency Art Director
Jacques Gross, Joshua Johnstone, Tshepi Bojosi

Chief Creative Officer
Alistair King

Creative Director
Dave Everson, Jacques Gross, Mike Wilson

Executive Creative Director
Graeme Jenner, Rob McLennan

Strategist
Lesego Kotane

Writer
Musa Nhlapo, Dave Everson, Jessica Marques, Michael Wilson, Monica Murray, Siobhaun Hieber