Twice a year we get the chance to create a sub-identity for Janome's Sewing With Style offers. With 2018's Autumn edition also being Janome's 50th anniversary of selling Sewing Machines in the UK, we were tasked with creating a memorable celebratory edition that featured marketing materials spanning brochures and window graphics to online graphics and even a bespoke sewing machine featuring the Hounds Tooth pattern that was used throughout the sub-brand.