Designing a Solution for Tourists
To make visiting unfamiliar cities and the areas of local interest easier and
augment their experience of shopping for gifts, souvenirs, delicacies to take back home.
To understand the problem statement let us hear Ruchita's story:
Ruchita is an independent working woman.
She loves shopping and is always looking for Uniqueness while making her purchases.
Credit goes to her choice of market places! She enjoys exploring new places and interacting with the artisans while they make their crafts.
She loves shopping and is always looking for Uniqueness while making her purchases.
Credit goes to her choice of market places! She enjoys exploring new places and interacting with the artisans while they make their crafts.
Ruchita loves to shop when she goes to new cities. That is how her collection is so rich!
But shopping in such new cities is so difficult!
It is a search in the unknown. Though the joy of the discovering new places is something she cherishes, she wants to be sure about her safety and a guarantee that is there in Online shopping.
But shopping in such new cities is so difficult!
It is a search in the unknown. Though the joy of the discovering new places is something she cherishes, she wants to be sure about her safety and a guarantee that is there in Online shopping.
She remembers an office trip in which she wished to go out and explore the city in her spare time but was apprehensive of going alone as being a tourist she did not know the local language and she feared that she’d get cheated.
As a result, she sat in her hotel room while a wonderful city full of culture and interesting artifacts bustled outside her windows...
Once, she tasted an amazing mithai at a street vendor in Mumbai. She wanted to take some for her friends in her hometown but the shelf life of the mithai was just a few hours. The airport shops sold the same delicacy but the mithai at the street vendor was far superior!
The airport was very far and it wasn’t possible to collect the delicacy just before her flight. Only if it could be delivered to the airport!
The airport was very far and it wasn’t possible to collect the delicacy just before her flight. Only if it could be delivered to the airport!
Ruchita represents many such Tourists who are in need of a Solution that
Understanding the User group:
Categories of the visitors and their various interests for visiting the city
Requirements of the User group:
Categories of the souvenirs and shopping items during the visit to the city
The Solution
Scope of Souk:
Key functions:
* Language Translator that enables the User to interact with the people
* Personalized Suggestions based on User’s online profile (accessed by user’s permission) that gathers user’s interests and favorites
* Personalized Suggestions based on User’s online profile (accessed by user’s permission) that gathers user’s interests and favorites
Information Architecture
Souk workflow
* During the question and answers, the Algorithm will analyze the online profile and form suggestions for the user’s trip
* Souk feeds images and videos relevant for the User, which the User can choose from
Souk Wire frames (Click here)
Souk Hi-fidelity Prototype (Click here)
Business Understanding
* Tie-ups with Local Shops, Street Vendors, Local Craftsmen
* Delivery System for Perishable, Non-Perishable Items at the Airport/ Station
* Delivery System for Perishable, Non-Perishable Items at the Airport/ Station
* Transport Facility for the Users to and fro
* Training Institution for Guides of the City or asking students to volunteer
* Research Team of Travelers, Food Experts, Scholars studying history, language of city
* Design and Marketing team to build a database
* Design and Marketing team to build a database
Product Understanding
* Inventory of millions of products, delicacies, souvenirs and locations of the cities
* Standards and Protocols for each of the service mentioned above
* Souk* maps: Contextual, tourist friendly maps conveying relevant information
* High end Technology to capture speech input, location input and real time data
* Inventory of millions of products, delicacies, souvenirs and locations of the cities
* Standards and Protocols for each of the service mentioned above
* Souk* maps: Contextual, tourist friendly maps conveying relevant information
* High end Technology to capture speech input, location input and real time data
