Fruit of the Loom - Boy’s Fashion Fleece



  • B O Y ' S   F A S H I O N   F L E E C E

    Animation

    Fruit of the Loom's contrast color block detail fashion fleece active wear
    provides ultimate comfort with it’s super soft fleece.


    The bear arrives cold and sad to his igloo after a long day in extreme weather. As soon as he puts on Fruit of the Loom's boy's fashion fleece his world changes drastically. Colors emerge and his world changes to a different perspective. He emerges, full of optimism and ready for some new adventures coupled with some killer dance moves.








  • S E Q U E N C E S


    The story in 20 seconds




  • C H A R A C T E R   D E V E L O P M E N T










  • S K E T C H E S   &   C O N C E P T S











  • Directed by
    WE ARE BATCH TV

    Creative Direction by
    DANIÉLA DE LANGE

    Art Direction & Animation by
    NURIA BOJ NEGRETE



    T H A N K   Y O U