This was a project based on a conceptual re-branding of The Food Network. Results of this project include that of the overall aesthetic and personality of Food Network. The new personality implemented on this channel is the concept of togetherness and how food has the ability to bring people together. It can be more than just tastes, flavors and competition. It can be about the tastes that brings everyone together.

This primary focus  can be especially seen within the stings of the channel.

Food Network App