Cat Turner is an Affordable Luxury / High End Lifestyle Brand in London. The brand stands for “Joyful Sunny Escapes”. The brand tries to capture that intense, heartfelt joy and liberation that women feel when they are on holiday in the sunshine, enjoying life, escaping and indulging. Three words at the heart of the brand are Joy, Inspiration and Aspiration.
We used the sound and soft typeface to give the feeling of the boldness-simplicity, contemporary and yet timeless, also chic. From the letter C we created a modern symbol for the brand. We designed an elegant look with the typography and symbol for the brand which targets the intelligent, savvy, stylish women. We hope that you will be pleased with the branding we have prepared for Cat Turner.