Over 24 hours of production onset & around 36 hours in post production, we created a Stop motion style TVC for Careem & Jumia - Black Friday 2018 offer.
The Creative brief was to show through voice over that whenever you user Careem Mobile App, you will win from Jumia & Vice Versa using the word (كده)
And this was the final output we delivered
Some still shots from the Ad.
Behind the Scenes
Client: Careem
Creative Agency: J. Walter Thompson Cairo- JWT
Creative Agency: J. Walter Thompson Cairo- JWT
Art director: Begad Hassan
Ahmed magdy
illustrator: Basel Ali
copywriter: Jasmine El Tagi
Account team: Menna hagras, Dina El Tonsi and Nourhan Nour
Agency producer: Basma Abaza
DLight team:
Abdelrahman Sherif, Mostafa Mohamed, Fathiee Khalil, Mohamed Sherif Sedky, Hamdi Abd Elrahman, Karim Saeed
Abdelrahman Sherif, Mostafa Mohamed, Fathiee Khalil, Mohamed Sherif Sedky, Hamdi Abd Elrahman, Karim Saeed
ZAW productions:
Executive Producer: Ahmed Younis
Producer: Yasser Ashour
Executive Producer: Ahmed Younis
Producer: Yasser Ashour
Art Director: YaRa Hatem
Post House: Zawaya
Editor: Yamen Zakaria
Animation: Omar Mokhtar
Casting: The Rocket (May Ads)
Gaffer: Ahmed Dahy
Production Manager: MahMoud Younis
VO Artist: Youssef El Tohamy
Recording Studio: A-Film Studio (Ahmed Nader)
Post House: Zawaya
Editor: Yamen Zakaria
Animation: Omar Mokhtar
Casting: The Rocket (May Ads)
Gaffer: Ahmed Dahy
Production Manager: MahMoud Younis
VO Artist: Youssef El Tohamy
Recording Studio: A-Film Studio (Ahmed Nader)
Director & DOP: Mohamed Tarek
