Gemma Holloway's profile

Abella Branding - Print - Product design - POS

Gemma Holloway
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branding product design art direction Packaging brand guidelines graphic design foiling print design Mockup cnc machine
branding product design art direction Packaging brand guidelines graphic design foiling print design Mockup cnc machine
Branding - Print - Product -  Strategy - Production
One of my favourite self-initiated projects was to design high-end, non-alcoholic drink aimed predominantly at females aged 30 and over. I discovered that “24% of people in the UK do not drink alcohol, and 71% of that percentage are women”, and these statistics are where I found my inspiration. There are very few drinks aimed only at adult females, meaning there is a niche market for this product. The very feminine bottle is clear glass with a red interior and was blown by a glass blower.
Point of Sale
branding product design art direction Packaging brand guidelines graphic design foiling print design Mockup cnc machine
Brand Guidelines
I created brand guidelines to ensure consistency. The book was printed on GF Smith 330gsm plike and included a red foil sleeve.
branding product design art direction Packaging brand guidelines graphic design foiling print design Mockup cnc machine
Abella Branding - Print - Product design - POS
Published:
Gemma Holloway's profile

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Gemma Holloway's profile
City of London, United Kingdom

Abella Branding - Print - Product design - POS

A non-alcoholic drink aimed predominantly at females aged 30 and over. I discovered that “24% of people in the UK do not drink alcohol, and 71% o Read More

Published:

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