Lenovo | Ultra-slim laptop launch
Objective:
Lenovo was launching a powerful range of ultra-slim laptops for students. These laptops, as the name suggests, were ultra-thin, ultra-light and ultra-affordable. We wanted to glorify this uniqueness to our student audience.
Our Approach:
Over a week, we explored the ultra-slim series like a student would do. We bent it, flipped it, binged watched on it. In the end we had the proposition we were looking for.
First, the reasons why we were enamored by these laptops -
1) They took only 15 minutes to charge to give up to 2 hours of battery life.
2) At the starting price of Rs. 35,990 they were bombshell. Powered by 8th Gen Intel Core i7 processor, featured with 4K IPS display, razor-thin bezels, an Nvidia GeForce graphics card and a lot more
3) And... they were as light as 15 muffins!
So, every time we used it, we couldn’t help but think - Isn’t it somethin?
Video from the global team was rehashed.
Print ad
Facebook post
Getting Twitter to talk about Ultra-slim
Yahoo interactive banner
It's only when you hold these laptops in your hand that you realize how truly thin they are. But how do we get people to experience this before they hit the stores?
Enter Yahoo. We found out a lot of students still use Yahoo mail. We decided to put up an interactive banner on this platform to get their attention.
1st frame of the banner.
On clicking 'Fix it', the Lenovo Ultra-slim laptop appears on the screen and fits rights in the slit.
Final frame of the banner. All-in-all its a 6-second animated banner
Microsite
We showcased the Ultra-slim machines via this microsite: https://www.lenovo.com/in/en/ultra-slim/
Full website: https://www.lenovo.com/in/en/ultra-slim/
