Flock Supply Co. is an apparel company targeted towards Christians, specifically those that feel like outsiders, hence the black sheep assuming the role of company mascot. The desire was for a brand that could be sophisticated and rebellious, that would work just as well in a cigar or tattoo shop.
The culmination is a brand that blends old and new. It has the vintage character of old with the minimalism of today. Even the black sheep is a simplified take on a classic illustration style, with a subtle smirk that speaks to the understated humor of the brand.
A family of logos was crafted to work responsively at multiple sizes. Additionally, with apparel, a logo can appear in many different forms and sizes and needs to be versatile enough to function in a variety of applications.
