Winix ZERO-S Air Purifier

ZERO-S

Air Purifier

2018.02 ~

The product was designed and projected reflecting the opinions of variety people through FGI (Focus group interview), consumers and sellers included, from its initial stage of product development. Air purifier market has expanded rapidly and products have begun to appeal to consumers with many features. This environment has brought consumers the fatigue of their choice and use, and the 'ZERO-S' is designed to focus on the fundamental feature of the air cleaner to address it. We made sure to include only essential functions in the product. So it is regarded by consumer as a reasonable and economical highly-functional air cleaner. And It adopted soft minimalist styling to add aesthetic value for consumers and was designed to fit their lifestyle trends.

We are dentifying consumer's using behavior, rare use of the operation units once it is set up, we have placed them on the side to keep the wearing comfort and necessity on the buttons. The patterned circular ball holes provides the sensory design for the front of the body. And the left and right suction structures maximize the performance of the air cleaner.