The Peach Truck loves peaches.
No, not those mealy things you can get year-round, imported from some country or another - we're talking about real peaches. The kind of peaches that put peaches on the map:
In fact, The Peach Truck loves Georgia Peaches so much, that every summer from mid-May to August they drive from Nashville to their family's 5th generation peach farm in Georgia, pick the freshest ones off the tree, load them into the back of their 1965 Jeep truck, and bring them back to share with their community. And their community can't get enough.
The Peach Truck came to us with the goal of sharing their love of peach with the rest of the country. They wanted to increase their reach through an online store that focused on selling one product throughout the US: a box of fresh Georgia peaches. They also wanted a brand refresh that more accurately highlighted their down-to-earth personality and deep roots in peach culture.
The Peach Truck, unlike most new businesses, has quite a history. Between their 150 year-old family farm and their 1960's Jeep Pickup Truck, this brand is already dripping in years and years of family stories and nostalgia. We capitalized on that history by designing a vintage, monochromatic mark to represent a business that is established, authentic, and serious about their promise: to deliver the best peaches you'll ever eat.
The copy, written by the brilliant Samantha Chandler, highlights the premium nature of the Georgia Peach while telling the love story that founded the business. The fully-responsive Peach Truck website ties it all together with one simple goal: to share a box of Georgia Peaches with the rest of the country.
Really - you no longer have an excuse. Go eat some real peaches.
