Opportunity 

Rebrand the existing company Under Armour

 

Solution 

My objective was to communicate a strong correlation between superior athletic performance and superior athletic attire. I wanted to highlight the mentality of power, protection, and strength while simultaneously conveying agility and finesse. The name and brandmark developed from the connection between the strong, light features of the pelta shield and the protection and flexibility of Pelta products. The fusion of opposing elements constructs a dynamic energy that is unique to Pelta.