Pulpt Cider

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Pulpt cider

Objectives

• Creation of brand, identity, and strategy – including product naming

• Create a communications platform which connects with the brand as well as resonates with its audience

• Stand out in a crowded market place and encourage consumers to engage with the product

What we did

This was a classic start-from-scratch piece. We worked with the co-founders of Pulpt, challenging their ideas and perceptions

of the market and how their brand would sit within it. By undertaking research into the market – and really understanding

the individuality of the Pulpt proposition – we were able to develop a creative concept which complemented the personality

of the brand and its aspirations.

Approach

The approach to Pulpt’s drink was one of precision and measurement, to reflect this we created flavour wheels which would detail to consumers the exact breakdown of flavours in each variety.

“Pulpt is right on the cutting edge of cider in the UK. These are modern ciders for modern, curious drinkers. You get all of the character and intensity of flavours, but crucially there is an honesty and level of engagement and education that is at the forefront of this category.”

Gabe Cook, Ciderologist