Spurs "Unchained"

  • In UNCHAINED the central symbol of the Spurs takes center stage and transforms into an unstoppable force, a smart swarm of spurs. Incorporating background projection AND a scrim in the foreground on our players set, we give the viewer the feeling that these objects are truly in 3-dimensional space.

    The swarm of spurs flows in front of and behind the players, creating an array of San Antonio inspired patterns. Then we bring the action onto the streets of San Antonio as the fans carry the Spurs spirit through the city with huge projections of players and the Spur swarm on iconic buildings.
  • CREDITS
    Title : “Unchained”
    Client : San Antonio Spurs
    VP of Strategic Brand Engagement : Becky Kimbro
    Creative Services Manager : Abe Exum
    Spurs Brand Engagement Team

    Production Company : The Famous Group, LA/NY
    Executive Creative Director : Greg Harvey
    Executive Producer : Andrew Isaacson
    Managing Director : David Kwan
    Creative Director : Lauren Fisher
    Live Action Director : Jesse Austin
    Producer : Grant Aronson
    Production Coordinator : Devin Davis
    Editor : Parker Wilson
    Designer : Lauren Fisher, Jesse Bafia
    Animator : Jesse Bafia
    Animator : Luis Gonzalez
    Sound Design : Elliot Diviney

    Production Crew :
    Line Producer : Brenda Ambrize
    Production Coordinator: Chantel Nasits
    Director of Photography : Boyd Hobbs
    1st AC : Ryan Zarate
    DIT : Marco Rabadan
    Gaffer : Homer Martin
    BB Electric : Roger Eichenroht
    Key Grip : Scott Macgruder
    BB Grip : Chris Simpson
    Grip Truck Driver : Garnett George
    Still Photographer : Dustin Snipes
    Production Assistants : Aaron Resop, Justin Casas, Jordan Pratt, Jessica Jimenez, Matt Hickman

    Quince Imaging :
    Creative Director : CJ Davis
    Event Specialist : Evan Doss
    Sr. Video Engineer : David Price
    Creative Specialist : Liam O’Hanlon

    Hype Squad :
    Entertainment Coordinator: Anna DiMarco
    Leads : Daniel Radwanski, Destiny Castillo
    Talent: Alexia Saucedo, Alvin Cee, Annalisa Capuchino, Carolena Castro, Cassandra Flores, DaJanna Williams, Eliazar Dehoyos Martinez, Ennessie Martinez, Evan Smith, Gina Hughes, Heather Frazier, Horace Armstrong, Isaiah Lightfoot, Jasmine Torrez, Kaedie Riggins, Kareem Robinson, Kaylie Carter, Keiyana Fisher, Kristen Garcia, Maryleah Broyles, Niko Thomas, Omari Dorris, Paul Roman, Paula Cortez, Robert Overman, Ronnie Guest, Stratton Stiefvater, Suzette Valles, Sydney Evans, Sylvia Gil, Valerie Sanchez