Rekompensja
A compensation office based in Gdańsk, Poland.
Poles are afraid of the very thought of lawyers (money, time, misunderstandings,
vague law) so the rebranding is created based on openness, simple language and friendly attitude to the client.
Art direction, visual identity, logo design, graphic design, web site.
Brief was clear and firm: "We want to stand with our clients on one line. We want to be part of the solution to their problems."
I decided to take all of three sides of the compensation process and design a logo based on it. Logo is clean and
consistent with insurance companies and total opposite to boring and serious image of brand's competitors.
consistent with insurance companies and total opposite to boring and serious image of brand's competitors.
Credits
Art direction and design: Tomasz Bilak
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