PAINT THE TOWN PURPLE!
Rimmel’s biggest campaign launch in 3 years: Scandaleyes Wow Wings Mascara
Five months of planning and production.
Challenged the Global creative direction to come up with an execution that is more impactful.
This is the very first campaign that I have a chance to concept and design from the beginning to achieve that WOW factor. Let's paint the town purple!
C E N T R A L S T A T I O N
- SYDNEY -
P A R R A M A T T A S T A T I O N
F l i n d e r s S t r e e t r a i l w a y s t a t i o n
- melbourne -
T r a n s i t
SOCIAL MEDIA
Local Influencer collaboration
@erinscottbeauty
@briiwright_
@rowisingh
@michellecrossan_
