Alex Hains's profile

Brand Design and Description

                                                       Brand Description
                                                              “GOAT”


“GOAT” is a newly established fashion clothing brand, exclusively designed to target customers of the modern youth. GOAT (an abbreviation of “Greatest of All Time”), resinates with the cultural interests of the millennial generation, boys and girls, whom are always seeking the latest, eye-catching and mouth-watering items in fashion. The extensive range of products that the company will be retailing includes: hats, T-shirts (long and short sleeve), shirts, pants, shorts, socks, sun glasses, and jewellery. All of which will exhibit a particular “GOAT” logo or design, that will make the products both iconic and unique.

The core aspects of which this brand would aspire to convey through its products is innovation, comfort and authenticity. Each item will be inspired and designed to satisfy the modern teens’ thirst for the newest fashion statements, as well as giving them a comfortable and genuine experience while wearing them.

Other brands that GOAT has been influenced by is Nike, Puma and Adidas, who through their own unique styles have adapted to the constantly fluctuating customer taste to always produce the best clothes.


Brand Design and Description
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Brand Design and Description

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Creative Fields