Intermarketing agency approached us to create an animation for the international Reebok Floatride campaign. Based on Intermarketing’s brief, we created a microscopic, ethereal world representing the inside on the new Reebok sole, showing how the foam is created from a molecular level. This foam technology provides ultimate comfort, a lightweight cushioning and flexibility that helps runner “float” during their run.
JM Blay directed and designed the animation. He managed a small team who helped only in very specific moments such as a few shots of the animatic and generating some textures. He was hands-on responsible for the entire project, generating an animatic and some style frames, texturing, applying lighting and postproduction.
Design and Direction: JM Blay
Creative Direction / Art Direction / Editing / VFX / 3D / Animation: JM Blay
Animation: Javi Martí
Simulation in shot 05: Marco Gufini
Agency: Intermarketing
Creative Direction / Art Direction / Editing / VFX / 3D / Animation: JM Blay
Animation: Javi Martí
Simulation in shot 05: Marco Gufini
Agency: Intermarketing
