KT&G (the biggest tobacco company in Korea) launched the premium cigarette, which new cigarette blend consisting of 30% premium cigar leaves. The key campaign message was 'Scent' and the problem was how showing up the cigar scent effectivley.
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Bohem Cigar : the First Campaign
Client _ KT&G
Year of work _ 2007
Media _ POS
The first campaign concept was 'Scent for Style'. A sophisticated man enjoys the cigarette’s scent. The model is Christian Monzon who has worked as a fashion model for many luxury brands in US.
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Bohem Cigar : Christmas Seasonal Campaign
Client _ KT&G
Year of work _ 2007
Media _ POS
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Bohem Cigar : Second Campaign
Client _ KT&G
Year of work _ 2008
Media _ POS
Media _ POS
2nd. Campaign Simulation
Client _ KT&G
Creative director _ Byung Hun Lee
Art director _ Joong Gul Ro
Copywriter _ So Young Koo
Photo _ Studio 206
