A new Lexus LC 500 accelerates on a twisting mountain road and as it passes, its thrilling engine note shatters the rock face to reveal a battery of pounding pistons and spinning gears. In another scene, a face in the mountain side turns to watch the car speed by. It’s an amazing spectacle to herald the arrival of Lexus’s flagship coupe, the result of a ground-breaking film-making project that has shunned CGI trickery in favour of real-world projection mapping artistry on an unprecedented scale. Its aim? To give viewers an immersive visual and aural introduction to the LC, before they actually experience the car in the metal.
