South African Fashion Week - AW 2019
South African fashion week is held twice a year at the Sandton Convention Centre in Johannesburg, South Africa. This year we made the 'Pressbook' which contains all the designers contact information, a little about them and a little about their work. The trade book for buyers and sellers looking for the freshest new fashion, and a logo to celebrate their 21st year as South African Fashion Week.
Throughout the event branding and collateral we went with 3 striking colours, and a logo that embodies the continuity of the nature of SAFW.
TICKETS & POSTERS
For the tickets we went bold.
The tickets were printed as on sheet with a limited edition 21 year poster on the back. Selected celebrities and media would be able to collect all the tickets to make up the poster, as well as a few available for purchase.
THE TRADE SHOW
The Trade Show had its own book, held neatly within a lanyard, for buyers and sellers, that doubled as their accreditation for the exclusive Trade Show event.
THE EVENT
MADE WITH LOVE BY MAMA
Executive Creative Director: Laurence Horwitz | Art Directors: Alexis Sirakis | Designers: Kathryn Henning, Mishka Naidoo | Photography: Lizmarie Richardson Photography the official SAFW social photographer | Agency Producers: Alexa Scola, Malki Emanuel | This is a project for South African Fashion Week as executed by Mama Creative | Event co-ordination by South African Fashion Week
