THEi Graduation 2018
Event Identity
// NOVA is the theme of the 3rd THEi graduation exhibition, meaning “new star” in Latin. The sudden brightness generated by
Nova is like the graduates in this graduation show, shinning with a fruitful result and chasing for a brilliant future. In this event identity, we used dynamic gradient color to picture the universe, and linear typography to echoes the lights generated by NOVA. The key visual and motion graphic share the dynamic approach, showing the unbounded possibilities and creativeness from graduates. To extend the concept in graduation book, we have created holographic foil printing effect as a metaphor
for “Nova”, to highlight this brightest moment in their school life. ⠀
Nova is like the graduates in this graduation show, shinning with a fruitful result and chasing for a brilliant future. In this event identity, we used dynamic gradient color to picture the universe, and linear typography to echoes the lights generated by NOVA. The key visual and motion graphic share the dynamic approach, showing the unbounded possibilities and creativeness from graduates. To extend the concept in graduation book, we have created holographic foil printing effect as a metaphor
for “Nova”, to highlight this brightest moment in their school life. ⠀
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Design Director : Woody Chau⠀
Art Director : Can Chan⠀
Graphic Design : Cathy Cheng, Vicky Ip⠀
Motion Graphic : Vicky Ip
Art Director : Can Chan⠀
Graphic Design : Cathy Cheng, Vicky Ip⠀
Motion Graphic : Vicky Ip
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