The pollution situation in Delhi has been worsening year after year. And if your have asthma it can be life-threatening. The excessive vehicular pollution coupled with winters and crop burning leads to intense pollution that potentially can really damage the lungs of people living in and around Delhi NCR and aggravate the situation for Asthma suffers. This campaign was a multi-media endeavour to help bring some respite to the sufferers and lead them to Cipla's many Breathe Easy Clinic in Delhi. The aim was to diagnose actual cases of Asthma and intervene earlier with proper treatment.

The campaign had the following Radio spots run in two phase along with print and outdoor encouraging people to call a helpline to save their lungs from the pollution.

Print Ads #SaveYourLungsDelhi campaign