DRESS ABSTRACT
IA&A's Design Studio teamed up with Washington, DC artist Nima Veiseh to develop a brand strategy and visual identity for Dress Abstract, a sustainable clothing line.
Nima Veiseh started Dress Abstract in 2014 to show that luxury clothing can be both mindful and magnificent. Growing up in the midwest on the shores of Lake Michigan, Nima saw manufacturing jobs leave his home town as America struggled to sustain its manufacturing sector. After a decade of training as a designer, artist, and engineer, Nima founded Dress Abstract on the principle idea that high-fashion must be sustainable not just in its style, but in every aspect of life. Nima believes that every person has two sides, like the canvas of a painting, and it is important to create masterpieces that empower people to express their full authentic selves.
