Collegebound Nebraska is a program from the University of Nebraska that offers free tuition to low-income students. All the students have to do is meet a GPA requirement and they can apply. We used former Univeristy athletes to help convey the message to students. We also created multiple student ambassador videos, students who have been helped by Collegebound Nebraska and we wanted their stories to be a great help to students applying for free tuition.
TV spots.
Posters were hung in High Schools, in counselors offices and given away to students.
Window clings for High School counselors.
Digital advertising.
Collegebound Nebraska website. Click here to visit.
Student Ambassadors highlight videos. Click here for more.
CREDITS:
Marcelo Plioplis - Art Director
Neveen Hegab - Coprywriter
Rae Moore - Designer
Dan Cooper, Ron Eis - Web Development
Rae Moore - Designer
Dan Cooper, Ron Eis - Web Development
Sean Faden - Creative Director
David Radler - Video Production, Photography
University of Nebraska - Student Ambassador Video Production
DUTIES:
Concept, Art Direction, Design, Storyboard
