For this project, I created an organic juice company, named Simple. I created the logo, color palettes for the various flavors, and a mockup of the package design for a series of bottles. I am a fan of flat design and pastel color schemes, and wanted to incorporate these concepts into the labels. I also used a modern serif typeface for the word-mark and headings, contrasted with a whimsical sans-serif for the sub-text.