I look back at this with a grin now that FB's #10YearChallenge has happened.
First, the Launch takes a Big Leap
FB LIVE LAUNCH
MYSTERY TEST DRIVE EXTENSION
Next, the humble Test Drive takes a Big Leap
TEST DRIVE ACTIVATION
Next stop, Content takes a Big Leap
Finally, old-fashioned display ads take a Big Leap
CHATBOT BANNER AD
COMPETITIVELY PLACED VOGON ADS
COMPETITIVELY PLACED VIBE AD
COMPETITIVELY PLACED IMPULSE AD