BACKGROUND
FROM TIME FOXY HAS BEEN DISTINGUISHED FOR ITS SMALL STROKES OF GENIUS.
SIMPLE INTUITIONS THAT MAKE EACH PRODUCT UNIQUE AND BRING A DIRECT BENEFIT TO THE CONSUMER.
FROM TIME FOXY HAS BEEN DISTINGUISHED FOR ITS SMALL STROKES OF GENIUS.
SIMPLE INTUITIONS THAT MAKE EACH PRODUCT UNIQUE AND BRING A DIRECT BENEFIT TO THE CONSUMER.
THIS FEATURE IS APPLIED TO ALL FOXY PRODUCTS.
STARTING FROM THE FOXY MEGA PLATFORM, WE DECIDED TO CREATE A WEBSITE THAT DESCRIBES THE WORLD FOXY, DIVIDING IT INTO SEVERAL SECTIONS, EACH ONE DEDICATED TO THE CHARACTERISTICS THAT DISTINGUISH EACH PRODUCT.
WE STARTED FROM THE IDENTITY CARD OF FOXY TO IDENTIFY THE OUTREACH,
THE TERRITORY OF THE DIFFERENT PRODUCTS, AS DONE WITH FOXY MEGA AND ITS TERRITORY OF SMARTNESS EXPRESSED IN “THE ART OF MAKING SPACE”.
STARTING FROM THE FOXY MEGA PLATFORM, WE DECIDED TO CREATE A WEBSITE THAT DESCRIBES THE WORLD FOXY, DIVIDING IT INTO SEVERAL SECTIONS, EACH ONE DEDICATED TO THE CHARACTERISTICS THAT DISTINGUISH EACH PRODUCT.
WE STARTED FROM THE IDENTITY CARD OF FOXY TO IDENTIFY THE OUTREACH,
THE TERRITORY OF THE DIFFERENT PRODUCTS, AS DONE WITH FOXY MEGA AND ITS TERRITORY OF SMARTNESS EXPRESSED IN “THE ART OF MAKING SPACE”.
idea
In every Foxy Campus’ section, users will be able to find simple yet ingenious ideas, that, while engaging and entertaining, can help them to best solve/ improve little everyday problems/situations.
This way we will show how Foxy can offer a product and a solution for a
wide variety of home or personal circumstances.
The way to
Once the desired option is selected, users will be able to surf among dozens of ideas, made as stop motion videos while presenting the same style used for Foxy Mega’s site gifs. These tutorials will show little strokes of genius: simple tricks and clever solutions. Users will surf among these contents and share them on social networks. In addition, in order to have a better linkage with the Foxy brand and to enrich the «stroke of genius» gallery, users will be invited, by loading a picture or a video, to send their own «stroke of genius».
our goal
The objective is to offer users a full and rich experience of the Foxy wide range of products by enclosing it in a unique container that enhances the brand essence. Foxy becomes the expert in ingenious solutions.
In addition, thanks to the new contents, more interactions and online sharing will be created thus to strengthen Foxy’s presence and reputation on social networks.
