To entrench the new package design of Malta Guinness across its major markets we created a dance festival. To position the narrative behind the change of the packaging we created a TVC with the two main characters dancing through Lagos searching for each, eventually meeting up and ecstatically leaping through the air to meet each other for final dance. The couple was stylised in the posters and other collateral which were used as a teaser campaign before the new TVC was flighted.
To bring the competition closer to home, we created on consumption collateral which created awareness to direct dancers to the places where they could sign up for auditions to enter the competition.
